English

The 2nd CGTN Global Media Summit and the 8th CCTV+ Video Media Forum(VMF2018) opened in Chongqing Municipality, southwest China, on Oct. 16, 2018.


Brian Suh, YouTube’s director of partnership in Greater China and Korea,  shared his perspectives on “how can YouTube help Chinese content producers export Chinese culture globally while building a business”.


Suh showed the changes that occurred in the media through a series of cases. With the advancement of technology, local culture can spread through various means to countries and regions thousands of miles away and even start a fever around the globe.


Most Chinese TV channels, including CGTN, are broadcast all around the world, so the Chinese content producers should also face the world audience, he said.


Suh said for the content producers, there are three important aspects, namely, content production, content distribution and content exhibition. 


For content production, he said, with the innovations in science, everyone may become a content producer and every piece of content has its own angle or inner meaning. If a content does not stir resonance among its audience, it is hard for it to get to users.


For content distribution or communication, the traditional way of distribution has already undergone radical changes. In a market, every company has its own unique position; in different markets, good content will always have a chance to show itself, he added. 


For content exhibition, the interest of the audience is constantly being diversified and fragmented. The audience has always various ways to hit the content. In other words, a content will win the global audience and make money if it is highly engaging. For this, YouTube provides such a platform.

How Can YouTube Help Chinese Content Producers Export Chinese Culture Globally while Building a Business?

The 2nd CGTN Global Media Summit and the 8th CCTV+ Video Media Forum(VMF2018) opened in Chongqing Municipality, southwest China, on Oct. 16, 2018.


Brian Suh, YouTube’s director of partnership in Greater China and Korea,  shared his perspectives on “how can YouTube help Chinese content producers export Chinese culture globally while building a business”.


Suh showed the changes that occurred in the media through a series of cases. With the advancement of technology, local culture can spread through various means to countries and regions thousands of miles away and even start a fever around the globe.


Most Chinese TV channels, including CGTN, are broadcast all around the world, so the Chinese content producers should also face the world audience, he said.


Suh said for the content producers, there are three important aspects, namely, content production, content distribution and content exhibition. 


For content production, he said, with the innovations in science, everyone may become a content producer and every piece of content has its own angle or inner meaning. If a content does not stir resonance among its audience, it is hard for it to get to users.


For content distribution or communication, the traditional way of distribution has already undergone radical changes. In a market, every company has its own unique position; in different markets, good content will always have a chance to show itself, he added. 


For content exhibition, the interest of the audience is constantly being diversified and fragmented. The audience has always various ways to hit the content. In other words, a content will win the global audience and make money if it is highly engaging. For this, YouTube provides such a platform.

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CCTV+, a leading video news agency in China that offers Chinese perspective on international news, started operating in December 2010.
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  • VMF 2018